From online qualifiers to Live Finals

This hybrid format combines the convenience of online qualifiers with the thrill of a live final at partner venues. It’s the perfect choice for delivering a complete and immersive experience, culminating in a live-streamed grand finale featuring top streamers and influencers.



A prime example is the Dolly Noire Rising Champions tournament on League of Legends (1v1 mode), featuring five days of online qualifiers and a thrilling live final at PLB World in Milan, home of BoboTV. With over 680 participants and top streamers like Paolocannone, La Vica, Monaschon, and KasumiSen—who collectively reach a community of over 1 million followers—the tournament generated massive engagement. It provided the perfect stage for Dolly Noire to launch its new League of Legends Capsule in style. Following the final, many of the Capsule's products sold out immediately, proving the tournament’s strong impact on the brand.