The eSports industry is rapidly growing, offering a unique opportunity for brands to engage with a young, digital, and highly interactive audience. Through tournaments, live streaming, and active online communities, eSports provide global visibility, deep audience engagement, and measurable marketing impact. Investing in this sector means positioning your brand in an innovative space, fostering lasting consumer connections, and staying ahead of trends in a fast-evolving market.

MARKET VALUE AND OUTLOOK

- Global market value: ~1.4-1.5 billion USD in 2023 (source: Newzoo, Statista).

- Growth rate: expected to be in double digits annually, with the possibility of exceeding USD 2 billion by 2025/2026 (trend confirmed during 2024)

RETURN ON INVESTMENT (ROI)

-Access to a young, digital and loyal target audience.

-High engagement on gaming and streaming platforms.

- Simple and transparent data measurement

AUDIENCE AND TARGET AUDIENCE

- Over 500 million viewers worldwide

- Audience composed of Gen Z and Millennials, highly engaged and loyal.

- Areas of greatest growth: Asia-Pacific, North America and Europe.